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If you’ve spent any time on the internet lately, you’ve heard of dopamine dressing . The theory is simple: wear bright, loud, "happy" colours, and you’ll magically feel like a ray of sunshine. But what if your vibe is less "neon yellow" and more "low-saturation cynicism"? At Bitter Boy, we love the idea of mood-boosting clothes , but we’re a little wary of toxic positivity. You can’t always "colour-block" your way out of a bad mood, and sometimes, wearing a neon pink tracksui

What do you buy for the person who has seen every cult film, listens to three-hour video essays for fun, and has a "slightly-above-average" level of daily anxiety? Shopping for creative misfits is hard. They don't want mass-produced junk, and they can smell a "trend" from a mile away. That’s where our Belfast-based indie brand comes in. We’ve curated a list of unique gift ideas that say, "I see you, and I know you’re exhausted." For the Movie Buff: Our retro-inspired apparel

You bought the shirt because it spoke to your soul (or at least your cynicism). Now, how do you wear it without looking like you’re heading to a 90s-themed fancy dress party? The retro aesthetic is everywhere, but there’s a fine line between "vintage-inspired" and "costume." At Bitter Boy, our graphic t-shirts are designed to be the anchor of your wardrobe. Here is how we’re wearing them in Belfast this season: The Layered Look: Throw an oversized Bitter Boy tee over a long-

Let’s be real: by July 1st, most "Pride Collections" are in the clearance bin, and the corporate logos have reverted to their standard greyscale. At Bitter Boy, we don’t have a Pride month because we don’t have an "off" switch. Being a queer-owned brand in Belfast means more than just putting a slogan on a t-shirt. It’s about a specific perspective—one that’s shaped by navigating a city with a complicated history while carrying a complicated heart. For us, queer-coded fashion